Wednesday, August 1, 2018

India Tourism

"Everything comes to us that belongs to us if we create the capacity to receive it."
—Rabindranath Tagore (Indian, 1861-1941)
Word for the day
Athleisure (n)
A style of clothing worn as athletic apparel but also suitable for casual, everyday wear.
Malice towards none
There is significant rise in demand to provide for capital punishment for a variety of crimes, including rape, lynching, etc.
Do we feel that the peak of Indian civilization has already been conquered some 10000 years ago and the only way forward for us is downhill!
 
First random thought this morning
Driving a Mumbai registered vehicle in Bengaluru is unlawful! Why?
If it is a law and order threat, then roaming mobiles are much bigger threats than this.
If it is a question of revenue sharing between states, then why a professional educated in a Delhi government college paying negligible fee, is allowed to work in Bengaluru and pay taxes to the Karnataka government?
...and then why not share revenue from civil aviation as per the proportion of air space over a state used in a particular flight!

India Tourism

Tourism has been one of the favorite growth theme of the incumbent government, especially prime minister Narendra Modi. He has been emphasizing on the need to develop tourism infrastructure not only for the overseas inbound tourists, but the domestic tourists also.
The government has initiated a number of schemes to implement its strategy and ideas. The most notable being improving transportation infrastructure; improving the cleanliness and other facilities at prominent tourists places; identifying and developing new tourist places; changing rules for LTC to government employees, etc.
The official data indicates that tourism sector has seen significant acceleration in growth over past couple of years.
I find it pertinent to analyze these trends, in view of the tremendous potential this sector holds for Indian economy.
First of all, it is important to understand the primary characteristics of domestic tourism, which in my view holds much more potential than the foreign inbound tourism.
A recent NSSO survey report on domestic tourism (July 2017) highlights the following key characteristics. During the period of enquiry (365 days prior to the Survey period):
(a)   About 36% of Indian households undertook at least one overnight trip with the primary purpose of holidaying, leisure, health & medical, business, social, religion, education & training and and/or shopping. There is no significant difference in rural and urban households proportion in this regard.
(b)   Only 19% households undertook at least one overnight trip for holidaying, leisure, medical or shopping as key purpose. The proportion was same across rural and urban household. Out of this about 2/3rd trips were for health & medical purposes and 1/3rd for holidaying, leisure. Shopping trip accounted for just 1% of all overnight trips. The average duration of the trip was about 2days.
(c)    Summer vacation (May & June) and Festivals (October) accounted for over 40% of the all overnight trips.
(d)   Less than 3% of all overnight trips were packaged trips. And less than 4% of all the overnight trips for holidaying, leisure, health and shopping were reimbursed.
(e)    Bus was the most availed mode of travel in rural area (50%). In urban areas bus (34%) and train (31%) were used equally.
(f)    Tourists from rural areas mostly stayed with friends and relatives (91%), while tourists from urban areas used friends & relatives (36%), hotels (26%) and other places (33%).
(g)    As destination, Maharashtra (1.51cr) and UP (1.43cr) accounted for the maximum number of overnight visitors for holidaying, leisure, health and shopping purpose.
(h)   Similarly, Maharashtra (1.6cr) and UP (1.44cr) generated maximum number of overnight visitors for holidaying, leisure, health and shopping. UP, Andhra Pradesh and Telegana were prominent destinations for education & training, and religion.
(i)    From origination perspective, people from Kerala were most prolific tourists. People from Assam and Chhattisgarh travelled the least.
(i)    The overnight trip for health are costliest and cost on average Rs15336 per trip. Holidaying and leisure cost Rs6358 on average. Rural visitor for health purpose paid much more than the urban visitors.
(j)    For the same day trip, average expenditure per trip was Rs.620. Shopping (35%) and social occasion (34%) were two most important purposes for same day trips undertaken by rural tourists. Whereas about 50% of urban households travelled same day for social purpose.


...to continue tomorrow

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