The rise of experiential economy
In the past few months, I have observed the following trends in my socio-economic milieu (urban middle class). Research analysts might like to wait a little more to find investment themes in these trends. However, I do feel that these trends are strong and have the potential to capture a prominent space in the overall Indian consumption basket; be a meaningful source of revenue for the government; emerge as a notable source of incremental employment and pave the way for a deeper integration of the Indian economy into the global economy. Concert economy My daughters have attended three live performances of Indian artists, in India, in the past two months. Previously it was not more than one in a year, and that often overseas or foreign performers. The global live music market, encompassing ticket sales, sponsorships, merchandising, and related revenues from concerts, festivals, and performances, is estimated at USD 38.58 billion in 2025. It is projected to grow 8-11% CAGR for the next 1...