As an investor I have always been fond of stories. My strong
belief has been that if the story is good, numbers will definitely chase it. To
the contrary, if the story is bad, no matter how good the numbers look
presently, it may not be worth investing in.
Like in any other method of investing, this method also has its
own limitations. Sometimes, good stories fail to sustain the momentum and lose
the track midway. Sometimes, bad stories change the course and get on the right
path with the help of good numbers.
Nonetheless, I like the story method of investing, as it suits
better to my aptitude. In following this method of investing, I just need to
keep my eyes & ears open to the happenings around me and look for stories
worth investing. New product in my kitchen; new appliance in my bathroom, new
or larger hoarding on street corner, an attractive advertisement in newspaper,
a shopkeeper pushing some product harder than usual, some management on
magazine cover, your children or wife insisting too much to buy a particular
product, a news about new technological invention, a motivational story about
some innovation changing the life of some people, etc. are some of the signs
that could lead you to a potential investment story.
This method of investing saves me from bothering about mundane
things like monthly sales & production numbers, quarterly accounts, RBI
policy announcements, daily price changes in stock markets etc. It also save me
from staying awake till midnight to hear what US Federal officials have to say
about inflation and interest rates in US.
I also avoid quantitative (or number driven ) approach to
investment for two simple reasons—(i) I am not good at mathematical and statistical
techniques of analysis (read MS Excel); and (ii) it makes me dependent on other
analysts for my investment decisions. If I have to follow this approach, I
would rather entrust my money to a professional fund manager and live in peace.
If you are wondering why am I sharing this thought with the
readers, let me explain the trigger. Recently, there has been a debate on
social media about the portfolio of very famous fund manager. The critics
argued that the earnings of the companies included in much spoken about
portfolio of this fund manager would need to grow @20-21% CAGR for next 20years
to justify the current PE ratio of the portfolio. The critics also highlighted
that if the investment time horizon of an investor is not long enough to match
the assumptions of the fund manager, the chances of poor returns are
significant.
The supporters of the fund manager argued that for his analysis
he used “compounding of cash flows” rather than “compounding of earnings” and
therefore the criticism is invalid. The cash flow of a business may compound
much faster than earnings (profit after tax or PAT). Since the critics are
viewing the portfolio from a totally different vista point, their criticism
need not be taken seriously.
My point is that when you use the quantitative method of
analysis, it is possible to use a variety of tools for analysing a business.
The analysts using different tools may get an entirely different outcome. For
example, using different method for calculating the terminal value of a business
(e.g., GGM vs Exit value) may give entirely different fair value for the same
underlying business. This problem is less likely in using qualitative (or
story) method in investment decision making. A good mix of these two would
though be panacea for an investor. Find a story emotionally and test that
mathematically.