Ecommerce sector in India – the fast changing landscape
A recent report published by The Indian Private Equity and Venture Capital Association (IVCA) and Ernst & Young (EV) gives a fairly detailed view of Indian Ecommerce and Consumer Internet Sector in India. The report highlights how rapidly this sector has been growing in India in past few years. It also indicates towards the future of business and direction of growth. Obviously, the trend in India are part of a larger global trend and is greatly influenced by the global patterns. The key highlights of the report could be noted as follows: · In 2020, E-commerce and Consumer Internet companies raised over US$8 billion in PE / VC capital spread over 400 deals, giving rise to 9 new unicorns. Edtech and hyperlocal segments led the investment activity, together accounting for over 40% of 2020 investments and witnessing 5x and 2x growth in funding value respectively over 2019. Fintech and social commerce continued to witness traction by i...