Vanity over work
A few months ago, two reputable Indian corporate leaders opined that Indian youth should work harder and longer. Their opinion triggered an intense debate on social media, about the need for work-life balance and how Indian businesses neglect this important aspect of social-economic development. In this context, it is pertinent to note the outcome of the latest “The Time Use Survey (TUS) 2024, conducted by the National Statistical Office (NSO)”. The survey highlights that these corporate leaders were speaking from their vast experience, and the critics are perhaps oblivious of the ground realities. The Time Use Survey (TUS) 2024 provides a detailed picture of how Indians allocate their 24 hours among different types of activities. The primary objective of the survey is to measure unpaid work, gender participation, and time distribution between paid, unpaid, and personal activities to make an informed assessment of labour participation, care work, and alignment with sustainable deve...