Rural demand may not disappoint for long
In past couple of months a number of research reports have expressed concerns over the rural demand in the wake intense second wave of pandemic and subsequent lockdown of economic activities. Some consumer facing corporates have also expressed similar sentiment in their interaction with analysts and investors. The popular views seems to be that unlike last summer, when the rural demand remained resilient despite a wider and stringent lockdown, this year the demand may not show similar resilience. Wider and deeper spread of infection this time is one of the primary reasons behind these concerns. Rising stress in household and unorganized sector is also expected the discretionary spending in check. In this context, there are few points that need to be noted by investors before forming a negative view on consumption theme. Record production in crop year 2020-2021 Firstly, as per the third advance estimates for the 2020-2021 crop year, the agriculture ministry has expected record foo...