Do it yourself

 Do you remember Tulsi Bhabhi, the protagonist in one of the most popular TV soaps on Indian television? The character was adored by all as it was widely considered to be an epitome of quintessential Indian – caring, selfless, affectionate, tolerant, accommodating, and family person. Even though there are plenty of Indians who may not exactly match this description, but a vast majority does find these characteristics desirable to have. In our cinema and literature, protagonists are not only expected to possess these characteristics; but they are also supposed to demonstrate these in a rather non- subtle manner. Most of the successful and admired product promotion campaigns also target this emotional aspect of Indian populace. The sellers of Insurance, Chocolates, clothes, jewellery, steel, cement, adhesives, real estate, trucks, motor cycles, cars, etc., all try hard to touch the emotional cord of consumer. I am sure all politicians and bureaucrats are cognizant of this phenome...